What is meant by given information in the given-new contract?

In the context of the given-new contract, the term "given information" refers to information that the listener is already familiar with or has prior knowledge of. This type of information serves as a foundation upon which new information can be added. The concept emphasizes that effective communication involves a balance between what the audience knows (the given information) and what is being introduced (the new information).

When speakers provide context or refer back to established knowledge, they help the listener integrate new concepts more seamlessly. This approach can enhance comprehension and retention, as the brain tends to organize and process information more effectively when it connects new ideas to existing frameworks. In contrast, new information is meant to expand the listener's understanding, relying on the established knowledge base as its anchor.